Tips for Choosing the Right Packaging Company
When selecting a packaging company, you want a partner you can rely on. Ideally, the company will have all the services and features your company needs; however, bear in mind these needs can change as your company grows and evolves.
A high quality final product should be a top criteria and priority. Ensure that your packaging company will be using effective processes and procedures to calibrate, control and maintain high standards. Do they perform regular inspections, measurements and tests of their equipment?
Intuitive Customer Service
Customer service should go beyond just meeting your needs today; look for a package design and production company that’s committed to exceeding your expectations now and planning for your success in the future.
Experienced in Graphic and Structural Design
Your packaging company should be experienced in a range of key packaging capabilities and solutions. From retail packaging and displays to industrial packaging and engineering design expertise, Victory Packaging can meet any range of needs. A full-service packaging company, like Victory Packaging, can better serve you in every phase of your company’s growth and development.
A Range of Materials and Processes
Be sure your packaging partner is well-versed in paper substrates, structures, and styles. They should be able to facilitate ideal graphics integration and printing processes. Victory Packaging features a team of in-house structural engineers to assist you in all phases of ideation, concepting, design and rendering. Structural prototypes, animations, 3D renderings, and ﬁnal artwork can all be provided to ensure high-quality results.
The Ultimate Guide: How To Choose the Right Packaging for Your Product
The way your product is packaged plays a surprisingly key role in how consumers respond to it. Good packaging can elevate your brand, justify a high price point, and serve as a key distinction between yourself and your competitors — and that’s just the beginning.
To understand why packaging is so important, you have to understand what your packaging communicates. There are a few fundamental elements of your product packaging: shape, design, materials, colors, and text. Each element communicates something about your brand both on its own and in relation to the entire package
Ultimately, product packaging is about marketing. The way you choose to design your packaging will help consumers differentiate between your products and other similar products and assist you in building brand recognition over time.
Determining the Basics of Your Package Design
Before you can select the best packaging for your product, you need to make some decisions up front.
What material do you want to use?
Your choice of material is one of the most important parts of your packaging design. Whether you go the paper or plastic route depends on your brand’s style and the product itself, though keep in mind that, overwhelmingly, consumers prefer paper packaging. 68% of consumers say they’re more likely to choose a product in a paper or cardboard package versus a plastic package, and 63% say paper packaging makes a product seem more high-quality.
How to Choose the Best Contract Packaging Services
A contract packaging service, also known as a co-packer, is an organization that provides supply chain services such as warehousing pick-and-pack, equipment rental, and more. These companies can provide businesses with total turnkey solutions, or labour. Outsourcing your packaging and warehousing operations with a custom packaging company can benefit your business in many ways. But, before you settle on a co-packing company, it is important to make sure it is aware of your needs. By informing the contract packager of your goals, you’ll be able to discuss and identify if they are the right team for you to work with. Here are three important aspects to consider when choosing a contract packaging company.
Flexibility and Co-Packing of Packaging Service
Packaging and repackaging in the supply chain will always go through changes, and the co-packer should be able to guarantee their ability to respond quickly and make adequate changes to prevent any problems along the way. It is important to ask and find out how the company would meet challenges such as changes in planning, scheduling, and management. Many packaging companies will charge extra for last-minute or rushed projects, which you should expect. It is more important to focus on their ability to adapt to changes.
Capability and Location of Contract Packager
The company you desire to work with should never take for granted aspects such as maintaining machinery and the workspace required. You should ask your contractor what equipment they would use for your project, and request a walk-through of their recommended process. They should also have headquarters in close proximity to where your project will be the most effective. You should be able to reach your end customer or distribution centre as easily and quickly as possible. This will save you costs in terms of shipping and packaging. It will also help you build stronger relationships and explain your expectations clearly to your partner company
Quality and Cost
Cost may be an important aspect to consider for your business, but it is not the most important factor that influences a successful packaging partnership. You should be budgeting 10% of the total cost for packaging, but be aware that this budget includes materials as well as paying your service vendors. Once you have considered the other factors, then you can negotiate your price with the contract marketing manufacturers as long as they are reliable, resourceful, and responsive to your needs.
Hire a Contract Packager from the GTA
If your business operates in the Greater Toronto Area, you could benefit from working with a reliable company that has warehouse locations and provides operations management within that area. If you’re looking for the right company to partner with that meets your needs as a business
Considerations When Choosing a Contract Packaging Company
Over the years, the outsourcing of packaging services has become commonplace in many industries. So whether you are a start-up company or a Fortune 100 Consumer Packaged Goods (CPG) company, there are several key factors you should consider when selecting the right contract packaging partner
Confidence comes with assurances your packaging partner is a problem solver and innovator as well as a competent co-packing practitioner.
While it may seem obvious that the packaging company you have considering will need to maintain the machinery, personnel and workspace required to complete your order, these things should not be taken for granted.
Changes are inevitable in the contract packaging industry and working with a “nimble” partner can help guarantee their ability to respond quickly and change course in the middle of a packaging project, if needed
Being headquartered in close proximity to where your packaging project will run may seem important, but it can often be more beneficial to select a location which is closer to your ingredients, raw product, end-customer or distribution center.
Things to Consider When Choosing the Right Packaging Company
Packaging is important. Without it, your products have no way to reach your customers. And without proper quality packaging, your products won’t reach your customers intact and undamaged. So how do you go about ensuring something like that? By choosing the right packaging company for your business and its shipping packaging needs. But not all packaging providers are created equally. Here’s 6 things you should consider when you’re ready to start the hunt for a strong packaging partner.
What’s your packaging budget like?
Your products and customer orders aren’t going anywhere without packaging. But if your budget is on the more limited side, you’ve got to find ways to work around that—and choosing the right packaging company will help with that. Plenty of them only sell in large or bulk quantities, and that likely isn’t advantageous to your bottom line. So, what do you do?
What’s your storage/warehouse space like?
This can be another limiter on your operation. Whether your packaging budget is sufficient or not, you may not have the space to stack and store all that needed packaging. And with some packaging providers preferring to sell in large or bulk quantities, what do you do?
Do they offer high-quality packaging materials?
When you’re choosing the right packaging company, ensure that they source their packaging from either high-quality providers or high-quality sources. Spending all that time packing up a customer order only to discover you’ve been using sub-par corrugated boxes can provide headaches for both you and your customers. A good metric for choosing the right packaging company is to see if they take part in any green, environmentally-friendly initiatives.
Do they offer a wide variety of packaging supplies?
Sometimes you’ve got to find ways to stretch your packaging budget (maybe it’s been an unexpectedly busy month, or maybe your new product’s taken off a lot faster than you thought it would). And with the advent of dim weight shipping charges, you’ve probably got to find ways to stretch that already-stretched packaging budget even more. Your packaging provider should offer some interesting, cost-effective and just-as-protective alternatives to corrugated boxes and bubble cushion. Mailer envelopes? Corrugated mailer boxes? Courier bags? These are signs that you’re choosing the right packaging company for your needs.